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Advertising Campaign Manager

Casillas Marketing Innovations is hiring an¬ Advertising Campaign Manager!
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The¬ Advertising Campaign Manager¬ is a full-time, permanent position. Our company offers a competitive¬ hourly base¬ and¬ performance bonuses¬ with the opportunity for advancement, providing assistance and direction in managing our client's largest retail sector campaign to date. The selected applicant will report to the Executive Director of Advertising & Sales and work closely with the Campaign leaders, Sales leads and promotional marketing staff to help carry out a broad-based plan, for what will be a milestone year for our client's campaign!
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The¬ Advertising Campaign Manager¬ will keep the campaign on schedule and progressing with a high-level of visibility and momentum that provokes a sense of excitement, optimism and confidence in achieving all Campaign goals. Previous experience in campaign planning and leadership is required.
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Key Responsibilities include, but not limited to:




  • Provide leadership in creating and implementing the campaign and monitoring financial progress for the Campaign across the Watsonville area


  • Assist in the development and execution of on-site marketing strategies including retention & recognition programs, lead generation tactics and promotional pricing programs to motivate current and prospective consumer buying habits


  • Build relationships with consumers and encourage a positive brand communications experience


  • Assist in recruitment, orientation, training, objective setting, and performance monitoring and professional development with campaign staff


  • Provide direction in scheduling Campaign staff meetings, prepare agendas,¬ meeting notes and reports


  • Conduct research to identify and develop target consumer profiles and best strategies to influence prospective consumers purchasing patterns


  • Oversee campaign revenue monitoring, acknowledgement and tracking


  • Educates and engages campaign staff, ensuring timely and accurate information about the project is provided



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Qualifications and Competencies:




  • Post-secondary education or diploma in relevant field with 1-5 years experience


  • Experience in Campaign planning and management an asset


  • Highly organized, self-motivated, detail-oriented (attention to detail), creative, strategic, professional and able to manage multiple projects under tight deadlines;


  • Computer literacy, including MS Office/Windows


  • Excellent writing, analytical and research skills are essential


  • Exceptional communication skills, a strong team work ethic and demonstrated strong planning and organizing abilities;


  • Ability to be flexible and manage multiple projects with competing timelines;


  • Exceptional interpersonal skills and an ability to work collaboratively with all levels of staff and consumers


  • Demonstrated ability to enable success of a team and wider organization through leadership and effective management;


  • Ability to develop and maintain strong relationships with multiple stakeholders;


  • Ability to work within a senior management team;


  • Ability to think strategically and work proactively, managing competing priorities;


  • Superior writing and communications skills.



Special Conditions:




  • A valid driver's license is required with access to a reliable vehicle.


  • Required to attend and assist at any on-site campaign events.


  • Ability to work flexible hours with possible evenings and weekends is preferred.



Apply today!




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