Advertising Campaign Manager

Casillas Marketing Innovations is hiring an¬ Advertising Campaign Manager!
The¬ Advertising Campaign Manager¬ is a full-time, permanent position. Our company offers a competitive¬ hourly base¬ and¬ performance bonuses¬ with the opportunity for advancement, providing assistance and direction in managing our client's largest retail sector campaign to date. The selected applicant will report to the Executive Director of Advertising & Sales and work closely with the Campaign leaders, Sales leads and promotional marketing staff to help carry out a broad-based plan, for what will be a milestone year for our client's campaign!
The¬ Advertising Campaign Manager¬ will keep the campaign on schedule and progressing with a high-level of visibility and momentum that provokes a sense of excitement, optimism and confidence in achieving all Campaign goals. Previous experience in campaign planning and leadership is required.
Key Responsibilities include, but not limited to:

  • Provide leadership in creating and implementing the campaign and monitoring financial progress for the Campaign across the Watsonville area

  • Assist in the development and execution of on-site marketing strategies including retention & recognition programs, lead generation tactics and promotional pricing programs to motivate current and prospective consumer buying habits

  • Build relationships with consumers and encourage a positive brand communications experience

  • Assist in recruitment, orientation, training, objective setting, and performance monitoring and professional development with campaign staff

  • Provide direction in scheduling Campaign staff meetings, prepare agendas,¬ meeting notes and reports

  • Conduct research to identify and develop target consumer profiles and best strategies to influence prospective consumers purchasing patterns

  • Oversee campaign revenue monitoring, acknowledgement and tracking

  • Educates and engages campaign staff, ensuring timely and accurate information about the project is provided


Qualifications and Competencies:

  • Post-secondary education or diploma in relevant field with 1-5 years experience

  • Experience in Campaign planning and management an asset

  • Highly organized, self-motivated, detail-oriented (attention to detail), creative, strategic, professional and able to manage multiple projects under tight deadlines;

  • Computer literacy, including MS Office/Windows

  • Excellent writing, analytical and research skills are essential

  • Exceptional communication skills, a strong team work ethic and demonstrated strong planning and organizing abilities;

  • Ability to be flexible and manage multiple projects with competing timelines;

  • Exceptional interpersonal skills and an ability to work collaboratively with all levels of staff and consumers

  • Demonstrated ability to enable success of a team and wider organization through leadership and effective management;

  • Ability to develop and maintain strong relationships with multiple stakeholders;

  • Ability to work within a senior management team;

  • Ability to think strategically and work proactively, managing competing priorities;

  • Superior writing and communications skills.

Special Conditions:

  • A valid driver's license is required with access to a reliable vehicle.

  • Required to attend and assist at any on-site campaign events.

  • Ability to work flexible hours with possible evenings and weekends is preferred.

Apply today!

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